BUSN 412 Week 2 Quiz
When developing forecasts, two key inputs that were discussed in the text are:
Assessing internal strengths and environmental scanning
Environmental scanning and a SWOT analysis
Environmental scanning and competitor intelligence
Environmental scanning and stakeholder identification
_____________ tracks the evolution of environmental trends, sequences of events, or streams of activities.
When we scan the general environment, we can identify information on:
Customer and firm bargaining power
The aging population and ethnic shifts
Gathering "competitive intelligence" _______________.
is good business practice.
is considered unethical.
minimizes the need to obtain information in the public domain.
When conducting environmental forecasting, we can say that it involves developing plausible projections about which of the following concerning environmental change?
C. Both A and B are correct.
D. None of above is correct.
Which of the following is not a limitation of SWOT (Strengths, Weaknesses, Opportunity, Threats) analysis?
Organizational strengths may not lead to competitive advantage.
SWOT's focus on the external environment is too broad and integrative.
SWOT gives a one-shot view of a moving target.
SWOT overemphasizes a single dimension of strategy.
Value chain analysis makes sure that the activities of an organization are divided into two major categories of value activities: primary and support. Choose a primary activity from among the following:
Purchasing key inputs.
Monitoring the cost of producing the product through a cost accounting system.
Recruiting and training employees.
Repairing the product for the consumer.
Which one of the following can we say is included in inbound logistics?
Warehousing and inventory control
Repair and parts supply
Machining and packaging
Promotion and packaging
When assessing its primary activities, an airline company would most likely examine:
Employee training programs
The effectiveness of its lobbying activities
Criteria for lease versus purchase decisions
Advertising is a __________ activity. Supply of replacement parts is a __________ activity.
Explain how competitor intelligence can be improved by gathering information about competitors in the public domain. Provide examples.
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