MKTG-310 Consumer Behavior - All 7 Weeks Discussions

w1 dq1 - Rituals and Consumption

w1 dq2 - Diversity

w2 dq1 - Acculturation

w2 dq2 - Subcultures

w3 dq1 - Brand Personality

w3 dq2 - You’re the Ad Exec

w4 dq1 - VALs Responses

w4 dq2 - Product Positioning

w5 dq1 - Humor in Advertising

w5 dq2 - Flower Power

w6 dq1 - Major and Minor Purchases

w6 dq2 - Decision Making

w7 dq1 - Marketing to Children

w7 dq2 - Organizational and Personal Values


MKTG-310 Consumer Behavior - All 7 Weeks Discussions
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