MKTG-310 Week 4 Midterm 1

1.

Question :

(TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________.

ecology

social structure

ideology

socio-psychology

2.

Question :

(TCO ) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

Student Answer:

de-alienation

de-ethnicization

de-immigration

deculturization

3.

Question :

(TCO 2) The Millennials are the first generation to grow up with computers at home, in a 500-channel TV universe. Because of this, this group is often referred to as ________.

the TVees

the tuned-in generation

the uninvolved generation

digital natives

4.

Question :

(TCO 5) Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.

blue

red

yellow

black

5.

Question :

(TCO 7) Why should marketers be aware of consumers'cognitive consistency and cognitive dissonance? How can dissonance be reduced? Use the postpurchasebehavior of a customer as an example.

6.

Question :

(TCO 1) Identify and describe the factors that affect the successful adoption of innovations.

Photos

MKTG-310 Week 4 Midterm 1
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