MKTG-310 Week 4 Midterm 1
(TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________.
(TCO ) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.
(TCO 2) The Millennials are the first generation to grow up with computers at home, in a 500-channel TV universe. Because of this, this group is often referred to as ________.
the tuned-in generation
the uninvolved generation
(TCO 5) Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.
(TCO 7) Why should marketers be aware of consumers'cognitive consistency and cognitive dissonance? How can dissonance be reduced? Use the postpurchasebehavior of a customer as an example.
(TCO 1) Identify and describe the factors that affect the successful adoption of innovations.
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