MKTG-320 Market Research - All 7 Weeks Discussions

w1 dq1 - Market Intelligence and the Organization

w1 dq2 - Marketing Research In Practice

w2 dq1 - Marketing Research Process

w2 dq2 - Research Design and Implementation

w3 dq1 - Sources of Information

w3 dq2 - Internet and Available Data

w4 dq1 - Marketing Research on the Internet

w4 dq2 - Making Surveys Work

w5 dq1 - Attitude Measurement

w5 dq2 - Questionnaire Design

w6 dq1 - Data Evaluation

w6 dq2 - Sampling Methodology

w7 dq1 - Hypothesis Testing

w7 dq2 - New Product Research

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MKTG-320 Market Research - All 7 Weeks Discussions
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