MKTG310 Midterm Exam 2

1.

Question :

(TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________.

Points Received:

5 of 5

2.

Question :

(TCO ) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

Points Received:

5 of 5

3.

Question :

(TCO 2) Having traditional values and believing in fitting in rather than rebelling is a characteristic of ________.

Points Received:

5 of 5

4.

Question :

(TCO 5) When a gas station blows a fresh coffee smell around the gas pumps to tempt customers to come inside for a cup, the gas station is using a form of ________ marketing to influence customers.

Points Received:

5 of 5

5.

Question :

(TCO 7) Compare and contrast the uses of the emotional appeals of sex, humor, and fear in advertising. What are the strengths and weaknesses of each?

Points Received:

40 of 40

6.

Question :

(TCO 1) Some people have been offended when marketers refer to an event such as the Super Bowl as a sacred event. They believe that business people are being disrespectful. Explain how the concept of "sacred" in consumer behavior is both the same and different from the concept of "sacred" in a traditional religious context.

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MKTG310 Midterm Exam 2
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