MKTG320 Midterm Exam

1.

Question :

(TCO 1) Which best describes a market researcher?

Points Received:

5 of 5

2.

Question :

(TCO 1) In a company, the marketing research department should report to:

Points Received:

5 of 5

3.

Question :

(TCO 1) Which of the following are applications of Marketing Intelligence?

Points Received:

5 of 5

4.

Question :

(TCO 2) In general, if primary research does not have an effect on management decisions:

Points Received:

5 of 5

5.

Question :

(TCO 2) The most economical and fastest sources of information are generally provided by:

Points Received:

5 of 5

6.

Question :

(TCO 2) Firms that work with individual clients and help them develop and implement a complete marketing research project are called providers of:

Points Received:

5 of 5

7.

Question :

(TCO 3) The Bayesian approach to decision-making:

Points Received:

5 of 5

8.

Question :

(TCO 3) Research problems in cross-cultural contexts are due to:

Points Received:

5 of 5

9.

Question :

(TCO 4) To find out the effect of price on sales of a particular brand, the most appropriate research design would be:

Points Received:

5 of 5

10.

Question :

(TCO 4) A causal approach should be used when:

Points Received:

5 of 5

11.

Question :

(TCO 4) Of the following research questions, which could not be answered by exploratory research?

Points Received:

5 of 5

12.

Question :

(TCO 4) A ___________ describes a plan for conducting and controlling a research project.

Points Received:

5 of 5

13.

Question :

(TCO 4) Which one of the following provides a standard source of recurring data?

Points Received:

5 of 5

14.

Question :

(TCO 4) Which of the following statements about internal records is false?

Points Received:

5 of 5

15.

Question :

(TCO 5) The tendency for new members of a panel to report unusual levels of purchase is the result of:

Points Received:

5 of 5

1.

Question :

(TCO 5) A large grocery product manufacturer has experienced declining sales of canned beans. You are asked to investigate whether the decline is due to the pricing of its product relative to that of the competition. What data source would you use?

Points Received:

5 of 5

2.

Question :

(TCO 5) Information on special displays, in-store advertising, and shelf facings can be obtained through:

Points Received:

5 of 5

3.

Question :

(TCO 5) Continuous panels are beneficial to researchers because:

Points Received:

5 of 5

4.

Question :

(TCO 5) A researcher should keep in mind that the use of the computer-retrieval method is limited by:

Points Received:

5 of 5

5.

Question :

(TCO 5) Data that has been specified, collected, and recorded by someone:other than the user are known as:

Points Received:

5 of 5

6.

Question :

(TCO 6) True measure of effectiveness of ads on the WWW is measured by:

Points Received:

5 of 5

7.

Question :

(TCO 6) A(n) ___________ focus group allows the researcher to experience the emotional framework for which the product is used.

Points Received:

5 of 5

8.

Question :

(TCO 6) The following are all examples of projective techniques except:

Points Received:

5 of 5

9.

Question :

(TCO 6) The moderator of a focus group should:

Points Received:

5 of 5

10.

Question :

(TCO 6) The Thematic Appreciation Test (TAT) is:

Points Received:

5 of 5

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MKTG320 Midterm Exam
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