MKTG522 Marketing Management Week 5 Checkpoint

1. What is the difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work.

2. Describe channel conflict and provide an example.

3. What is a direct marketing channel? Please provide an example.

4. What are the differences between exclusive distribution, selective distribution, and intensive distribution? Why would you choose one of these strategies over another?

5. How would you describe retailing? What are the four levels of service?

6. Why do intermediaries bother to sponsor their own brand? What is the role of private label brands in the market place?

7. Describe wholesaling. Why do manufacturers not sell directly to retailers or final customers?

8. Explain supply chain management and market logistics. Why are these efficient processes important to many industries?


MKTG522 Marketing Management Week 5 Checkpoint
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